5 ways eCommerce sellers can take advantage of the ongoing economic crisis

‘When life gives you lemon, make a lemonade’ ~Anonymous

This is a good time for retailers/e-commerce sellers to take a step back and analyse their selling effort. Make an advantages and disadvantages list of the activities involving your shop and closely analyse the present emergency to figure out how much it will influence your business.
It’s also high time to try different things with something new or advanced for your store which includes upgrading resources, investigating and debugging issues, and a lot more.

upscalepics website losding speed

1.Optimise your website’s speed…

Speed is everything in the present world. With vast resources available online, attention span is low. A user /potential client will leave your site if the page stacking time is more than 3–4 seconds. So now is a nice time to work on optimising the pages of your website. Since you’ve got the time, you can optimise these pages by eliminating all the issues of the website.You can optimise the images of your store for faster loading time. Check this out for any help. Reduce unwanted resources e.t.c.

upscalepics store development

2.Store Development…

Store development cannot be done constantly by sellers. So on the off chance you can do so now and improve your business sales.

Here is a list of platforms you can develop your store on.

Open-source Platforms

Saas-Based platforms

upscalepics consultation

3.Get Consultation from eCommerce experts…

Now is the best time for sellers and retailers to plan. What most ideal approach to do as such than to consult an eCommerce master who can guide you through the live scenario of sales and clients. You can truly get some genuine advice on how to strengthen and prepare your store for the things to come.

upscalepics maintainence

4.Website Maintenance…

If there are any bugs on your website or you want to add some new features in your selling campaign, now is a nice time to do so. If you have an existing plan then implement it and if you don’t have one, then make it.

What are the major site maintenance you can work on?

upscalepics seo

5.A Complete Website SEO Audit

As we all know — an SEO audit is the process of examining the Search Engine Result Page presence (SERP) or the web presence of your store’s website. In simple words, it’s a performance metrics of your website which provides an analysis of how your website is performing in terms of your online presence and visibility on search engines. The major tools used for the Website SEO audit includes SEMrush, GTmetrix, Google PageSpeed Insights, etc.

  1. Strengthen your PPC marketing campaign with Google Adwords, Facebook ads e.t.c.
  2. Plan Content Marketing Campaign like writing blogs e.t.c.
  3. Create content optimisation for different marketplaces

Sellers from over the globe are facing an extremely hard time trying to cope up with damage done by this COVID-19. In any case, as we say that each cloud has a silver lining, these troublesome times can be turned into possibilities. Potential outcomes to do corrects that you probably been considering actualising for quite a while, however, couldn’t execute because of other pressing concerns.

Also these learnings may be used in god forbid any future pandemic we may have.

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