Product photography is highly effective for marketing your products. After all your photo is in most of the cases the first and only point of contact of the customers with the product.It has great potential in getting you your valuable customers.
We are visual creatures. A professional photograph will create a deep and lasting impact on the viewer and naturally prompt the viewer to buy the product. Below are a few reasons why background removal is so important in photography.
1. The Visual Impact
We are visual creatures. Research shows that we tend to remember 85% of what we see and only 15% of what we read . This clearly demonstrates the power of great images to stay in the minds of people and create an impact. Backgrounds affect the images deeply, they are responsible for creating a contrast to the image and enhance the perceptual quality of the images. Hence, background removal can do a lot to enhance the quality of an image.
2. Usability of an Image
Removing the unwanted background of an image will help the image look much better. A neutral/white background is way better when it comes to publicising the product since it has least impact of the visual perception of the product.
3. Focal Point
If there is a significantly dominant background, it will naturally create a distraction to the viewer. This will also make the picture lose its focal point. which is the main aim of product photography.
4. Remove Undesired Items or Objects in the image
Sometimes an unwanted object or item might have entered the frame accidentally. This may not match the theme of the image or the visual impact desired. Hence, it is important to carry out background removal while editing the image.
5. Add Elements or shadows
Sometimes, it is essential to add an interesting and complimentary element or effects like shadow to the image. This makes a huge difference in the visual impact created. Before adding any new background it is essential to remove the original background.